About us


Jivamukti Yoga is a path to enlightenment through compassion for all beings and is an internationally recognized yoga method practiced by thousands daily across the globe. Founded in New York City in the early 1980s by Sharon Gannon and David Life, Jivamukti became known worldwide as a unique, captivating brand combining spirituality, artistry, and activism. Veganism is one of the key aspects of the Jivamukti Method, which extends far beyond the Yoga mat...Jivamukti Yoga is a lifestyle. Learn more at JivamuktiYoga.com.


The Jivamukti Online Shop is inspired by the same principles as the Jivamukti Boutique, which for many years was located at Union Square, New York City, in the flagship Jivamukti Yoga School. We sell exclusively cruelty-free, animal-free products. We also strive to carry recycled, sustainable and organic goods. Jivamukti supports the lifestyle of a conscious shopper through our meticulous curation of high-quality vegan products. Our offerings include spiritual books, yoga accessories, music, clothing, body/skin care, and jewelry.